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About Me

Hi there 🙂
Thank you for considering our services. I maintain close relationships with all my clients, and honestly believe that your success is my success.

A bit about me: I have a Masters degree in Business Law and am a certified mediator. I began my career at one of largest law firms in Israel, and  specialize in high-tech, startups, development companies and commercial agreements. This means almost all commercial transactions, licensing, founder’s agreements, company incorporation, early stage investments, partnership agreements, evaluation (pilot) agreements, software development agreement, purchase or sale agreements and basically anything related to startups, high-tech and business transactions.

In 2014 I established the IDC Legal Clinic for start-ups, which provides legal and business support to hundreds of entrepreneurs and ventures from under-represented communities. I am a lecturer at numerous universities where I teach “International Business Negotiations” and “Entrepreneurship 101”. I teach at Reichmann University, guest lecture at the Technion (Israel’s leading technical university), at the Lahav program for managers at Tel-Aviv University, at Tilburg University (Netherlands), Innsbruck University (Austria) and at Peking University (China). I also lecture at private companies and law firms.

I am also a leading mentor on Clarity.fm and Startups.com (one of the biggest startup platforms in the world) and a personal business coach (on leadership) for mid to senior managers.

Lastly, I’ve established a few ventures and startups with co-founders. One was so-so, one was a complete failure, and one went pretty well. I’m currently working on another one. This means that I know the process and the challenges. 

I give personal 1:1 attention to all my clients. You won’t be talking to an intern or a junior lawyer. 

Most of my clients are referrals from existing clients, but I’m always happy to welcome new clients. Please feel free to give me a call or send me an email if you need anything.

Lecturing about common legal mistakes in Berlin
Lecturing about common legal mistakes in Berlin
Lecturing about common legal mistakes in Berlin
Lecturing about common legal mistakes in Berlin

Why choose us?

See what our clients have to say

5/5

"Assaf gave me extremely powerful
Business and Legal advice"

Bar Sossover

Customer Acquisition Director
5/5

"Assaf always explains everything patiently"

Hilla Srour

CEO of Stealth Startup
5/5

I couldn't be happier
with my results.- Adam

Alon Moreshet

CEO of Guiderr
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