Hi there 🙂
Nice to meet you.

I’m Assaf. 

I’m a commercial, startup and high-tech lawyer, university lecturer, licensed mediator,  entrepreneur (at least I try to be…😊) and have a Masters degree in Business Law.

 I have over 13 years of experience (at some stage I stopped counting) and began my career at two of the largest law firms in Israel. I specialize in high-tech, startups, software development agencies and commercial agreements.
Over the years I’ve advised over ~500 startups and helped clients negotiate and sign over ~400 contracts, including commercial agreements, licensing agreements, founder’s agreements,  partnership agreement, company incorporation, early stage investments, evaluation (pilot) agreements, software development agreements, SaaS agreements, purchase or sale agreements of digital assets and software and almost any other agreements related to startups, high-tech and business transactions.

In 2014 I established the IDC Legal Clinic for start-ups, which provides legal and business support to hundreds of entrepreneurs and ventures from under-represented communities.

I’m also a lecturer at numerous universities where I teach “International Business Negotiations” and “Entrepreneurship 101”. I teach at Reichmann University, guest lecture at the Technion (Israel’s leading technical university), at the Lahav program for managers at Tel-Aviv University, at Tilburg University (Netherlands), Innsbruck University (Austria) and at Peking University (China). I also lecture at private companies and law firms.

I also advise as mentor on platforms such as Clarity.fm and Startups.com (one of the biggest startup platforms in the world) and serve as a personal business coach (on leadership aspects) for mid to senior managers at high-tech companies.

Finally (did you really read up to here? 😊), I’ve established a few ventures and startups with co-founders with a combination of results: one was ok, but not much more so we eventually closed it, one was a complete waste of time (hey, I was young and didn’t know what I know today), and one went pretty well. I’m currently working on another one.

Bottom line: I know the startup world inside and out, including all the challenges. 

I give personal 1:1 attention to all my clients. 

Most of my clients are referrals from existing clients, but I’m always happy to welcome new clients. Feel free to give me a call or send me an email if you need anything.